Our Capabilities & Strength

We specialize in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare and generalize. This is achieved through following techniques:

  • Developing detailed understanding of the topic area
  • Purposeful sampling
  • Conduct a conversation rather than an interview session
  • Attentive listening and pick up on cues
  • Following techniques of when to follow up, when to move on, and when to simply let the participant speak without guidance or interruption
  • Being demanding by effective probing and counter questioning
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