Our Capabilities & Strength

We specialize in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare and generalize. This is achieved through following techniques:

• Developing detailed understanding of the topic area
• Purposeful sampling
• Conduct a conversation rather than an interview session
• Attentive listening and pick up on cues
• Following techniques of when to follow up, when to move on, and when to simply let the participant speak without guidance or interruption
• Being demanding by effective probing and counter questioning