Our Capabilities & Strength
We specialize in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare and generalize. This is achieved through following techniques:
- Developing detailed understanding of the topic area
- Purposeful sampling
- Conduct a conversation rather than an interview session
- Attentive listening and pick up on cues
- Following techniques of when to follow up, when to move on, and when to simply let the participant speak without guidance or interruption
- Being demanding by effective probing and counter questioning