Types of Research

Full lifecycle service leading to a range of versatile, high-impact deliverables

New Product Development Testing

Test and understand customer needs and desires and determine how much customer will pay.

Concept Testing

Evaluate consumer response to a product idea prior to the introduction of that product to the markets

Awareness Studies

Measure whether consumers know about and are familiar with a company, organisation, product or service

Customer Satisfaction

Understand the purchase, usage and service experience of customers

Market Segmentation

Target different categories of consumers who perceive the full value of certain products and services differently

Custom Research

Provide unique research which is tailored and optimized for clients’ specific needs to help them stay ahead of competition

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